Citric Acid is an acid naturally found in most citrus fruits. It possesses revolutionary bond-building properties for hair thanks to it's three-armed microscopic molecular structure. These molecules are small enough to penetrate deep into the hair fibre's inner cortex. Citric Acid Complex has three-arms making it the perfect size & shape to remove unwanted ins from the hair. Once removed, hair bonds are able to be rebuilt from the inside out. Safe for hair and scalp while delivering the ultimate hair care and repair.
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We love our hair. But we put it through a lot. The twisting, twirling, flicking, styling and spraying.
The brushing, burning, blasting and bleaching. But when we damage it from the outside in...we need to repair it from the inside out. Introducing L'Oréal Paris Elvive Bond Repair. The first technology with Citric Acid Complex powering deep inside the hair.
Consisting of a Pre-Shampoo Treatment, Shampoo, Conditioner and Leave-in Serum, this four step routine rebuilds hair bonds from the inside out by targeting inner broken hair bonds deep inside the hair fibre cortex and rebuilding damaged hair bonds. Delivering haircare that for the first time goes deeper into the hair for stronger, shiner, healthier hair.
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