Jawhara Fragrance

Jawhara - Arabic for "jewel" - is a fragrance collection from Coty, inspired by the olfactive heritage of the Middle East. The idea behind it is that a fragrance is less a scent than an aura: something you wear, and something that stays in the room after you have left. Each of the five eaux de parfum in the collection is built around its own character - bold and magnetic, romantic and elegant, warm and addictive, radiant and sophisticated - so you can choose by the mood you want to carry rather than by a note list. All are genderless eau de parfum in a 100ml bottle, built on the amber, oud, saffron and rose accords that Arabic perfumery is known for. Four are stocked at Inish Pharmacy: Oud Velvet, Sultan Rose, Sweet Dates and Golden Nectar.

Arabic Perfumery and the Jawhara Auras

Middle Eastern perfumery works differently from most of what sits on a European fragrance counter. It leans on warm, resinous materials - oud, amber, saffron, incense, rose - and it is built to last on the skin rather than make a bright first impression and fade by lunchtime. Jawhara draws on that tradition but keeps the wearing easy: eau de parfum concentrations in a straightforward 100ml bottle, at a price that lets you try an aura without committing to a niche-perfume budget.

The collection is designed to be worn by anyone. Rather than splitting the range into men's and women's scents, Jawhara gives each fragrance an emotional character and leaves the choice to you.

Frequently Asked Questions About Jawhara

What does Jawhara mean?

Jawhara (جوهرة) is Arabic for "jewel" or "gem". Coty describes each eau de parfum in the collection as a jewel in its own right - a nod to the precious materials the scents are built on, like oud, saffron and Taif rose.

Who makes Jawhara?

Jawhara is a fragrance brand from Coty, one of the largest fragrance and beauty companies in the world, whose portfolio includes many of the designer scents you will already know.

Are Jawhara fragrances Dubai perfumes?

They sit in the category most people mean by that phrase. The collection is inspired by the olfactive heritage of the Middle East and built on the oud, amber and saffron accords associated with Gulf perfumery, and it reaches Ireland through the Dubai fragrance market. The brand itself is owned by Coty.

What does genderless eau de parfum mean?

It means the fragrance is not designed for men or for women specifically. Jawhara builds each scent around a mood rather than a gender, so any of the four can be worn by anyone. If you usually shop in fragrance singles for her or fragrance singles for him, you will find Jawhara listed in both.

Which Jawhara aura should I choose?

It depends on the mood you are after. Oud Velvet is the boldest - woody, ambery and deliberately attention-getting. Sultan Rose is woody floral, romantic and elegant, built on saffron and Taif rose. Sweet Dates is the warm, gourmand one, with a dates and caramelised amber accord. Golden Nectar is the brightest and most polished, with bergamot opening onto vanilla flower and tuberose.

What is an eau de parfum?

Eau de parfum is a higher fragrance concentration than eau de toilette, which generally means it sits closer to the skin, develops more slowly and lasts longer through the day. All four Jawhara scents are eau de parfum.

How should I store my perfume?

Keep the bottle out of direct sunlight and away from heat and humidity - a drawer or a cupboard is better than a bathroom windowsill or the shelf above a radiator. Stored well, an eau de parfum keeps its character for years.